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Yummy Kitchen
Yummy Kitchen
Yummy Kitchen
Yummy Kitchen is a food truck established in Hudson, New York focusing on authentic street food from
China, Korea, Japan, Thailand, & Vietnam. With an emphasis on fresh ingredients and bold, intriguing flavors,
Yummy Kitchen provides community experience unlike any other in the Upstate NY area.
Yummy Kitchen is a food truck established in Hudson, New York focusing on authentic
street food from China, Korea, Japan, Thailand, & Vietnam. With an emphasis
on fresh ingredients and bold, intriguing flavors, Yummy Kitchen provides community experience unlike any other in the Upstate NY area.
Yummy Kitchen is a food truck established in Hudson, New York focusing on authentic street food from China, Korea, Japan, Thailand,
& Vietnam. With an emphasis on fresh ingredients and bold, intriguing flavors, Yummy Kitchen provides community experience unlike any other in the Upstate NY area.
BRANDING / IDENTITY / PACKAGING | 2017-2023
BRANDING / IDENTITY / PACKAGING | 2017-2023
BRANDING / IDENTITY / PACKAGING | 2017-2023
Yummy Kitchen is a food truck established in Hudson, New York focusing on authentic street food from China, Korea, Japan, Thailand, & Vietnam. With an emphasis on fresh ingredients and bold, intriguing flavors, Yummy Kitchen provides community experience unlike any other in the Upstate NY area.
Yummy Kitchen
BRANDING / IDENTITY / PACKAGING | 2017-2023
BRANDING / IDENTITY / PACKAGING | 2017-2023
The concept for the Yummy Kitchen identity comes from combining the Initials of the brand name
( Y + K ) and playing on the form of the Japanese Yen symbol ( ¥ ). The goal was to create something iconic that people in the community could start to recognize and associate with the food truck. As the business has grown, location modifiers have been added to the brand system, as well as one for the company's packaged sauce offerings. The color palette and typography were kept simple, clean, and modern to allow the dishes themselves to come forward with bright, colorful ingredients. Most uniquely, Yummy Kitchen uses a variety of edible flowers to garnish the dishes, so a floral motif was incorporated into the brand identity with various illustrations to reflect this.
Creating an Icon
Creating an Icon
Creating an Icon
The concept for the Yummy Kitchen identity comes from combining the Initials of the brand name ( Y + K ) and
playing on the form of the Japanese Yen symbol ( ¥ ). The goal was to create something iconic that people in the
community could start to recognize and associate with the food truck. As the business has grown, location modifiers
have been added to the brand system, as well as one for the company's packaged sauce offerings. The color palette
and typography were kept simple, clean, and modern to allow the dishes themselves to come forward with bright,
colorful ingredients. Most uniquely, Yummy Kitchen uses a variety of edible flowers to garnish the dishes, so a floral
motif was incorporated into the brand identity with various illustrations to reflect this.
The concept for the Yummy Kitchen identity comes from combining the Initials of the brand name
( Y + K ) and playing on the form of the Japanese Yen symbol ( ¥ ). The goal was to create something
iconic that people in the community could start to recognize and associate with the food truck. As the
business has grown, location modifiers have been added to the brand system, as well as one for the
company's packaged sauce offerings. The color palette and typography were kept simple, clean, and
modern to allow the dishes themselves to come forward with bright, colorful ingredients.
Most uniquely, Yummy Kitchen uses a variety of edible flowers to garnish the dishes, so a floral
motif was incorporated into the brand identity with various illustrations to reflect this.
The concept for the Yummy Kitchen identity comes from combining the Initials of the brand name ( Y + K ) and playing on the form of the Japanese Yen symbol ( ¥ ). The goal was to create something iconic that people in the community could start to recognize and associate with the food truck. As the business has grown, location modifiers
have been added to the brand system, as well as one for the company's packaged sauce offerings. The color palette and typography were kept simple, clean, and modern to allow the dishes themselves to come forward with bright, colorful ingredients. Most uniquely, Yummy Kitchen uses a variety of edible flowers to garnish the dishes, so a floral motif was incorporated into the brand identity with various illustrations to reflect this.
Creating an Icon
Full Brand Logo Set with Location Alternates
Full Brand Logo Set with Location Alternates
Printed Take Home Menu
Printed Take Home Menu
Yummy Kitchen Punch Cards
Yummy Kitchen Punch Cards
Merch Artwork
From Top: YK Core Logo T-Shirt, YK Hennessy Bootleg T-Shirt, YK Peace Hat
Merch Artwork
From Top: YK Core Logo T-Shirt,
YK Hennessy Bootleg T-Shirt, YK Peace Hat
Yummy Kitchen Toasted Chili Oil Packaging
Yummy Kitchen Toasted Chili Oil Packaging