Brand, Packaging & Creative Designer


Peter Murphy is a multidisciplinary designer and art director based in New York City, specializing in brand identity, packaging, and web design for clients across the CPG, health and wellness, hospitality, and technology industries, among others. He is currently working as a Senior Designer at AW Design and maintains a solo freelance practice. Notable clientele include Goya Foods, Colgate-Palmolive, Coca-Cola, and Bronx Brewery. He believes that all great design begins with a strong concept and even stronger research, that inspiration can come from anywhere, and that the strongest design tools are mindfulness and patience. He hails from just up the Hudson River near Albany, NY, and holds a bachelor's degree in Communications Design from Syracuse University.

Services

Brand Identity

Visual Identity

Packaging Design

Art Direction

Graphic Design

Illustration

Experience

2022 - Present | Senior Designer | AW Design

2018 - 2022 | Designer

Education

BFA Communications Design

College of Visual & Performing Arts

Syracuse University

2012 - 2016


Awards

Graphic Design USA 2018

PETER MURPHY is a multi-disciplinary designer based in New York City, working harmoniously between physical & digital spaces.

Areas of expertise include brand & visual identity, packaging design, graphic design, & digital design.

Other areas of exploration include: photography, illustration, web design, motion graphics, and product design.

PETER MURPHY © 2025

PETER MURPHY is a multi-disciplinary designer based in New York City, working harmoniously between physical & digital spaces.

Areas of expertise include brand & visual identity, packaging design, graphic design, & digital design.

Other areas of exploration include: photography, illustration, web design, motion graphics, and product design.

PETER MURPHY © 2025