Goya Ginger Beer
Client: Goya Foods
PACKAGING
2022
Credits:
Agency: AW Design
CD: Dominick Alessandro
Kris Weber
When Goya tasked us with reimagining their Jamaican Style Ginger Beer in a new 7 oz cocktail size 4 Pack,
a vibrant flavors of the tropics with our Jamaican-style ginger beer! Crafted with authentic island spices and a fiery kick of ginger, each fizzy sip whisks you away to sun-kissed beaches and lush palm trees. Indulge in the bold, exotic taste that brings the essence of Jamaica right to your fingertips.
The goal for this design concept was to maintain the spirit of the original design, keeping the fun
colorful parrot character, while giving it a fresh face. We wanted to capture the vibe of a lush,
colorful rainforest, where this parrot and his friends may inhabit, and where cool, crisp refreshments
are always in abundance. The key was sourcing all of the illustration from the same illustrator, maintaining
a consistent look and feel between all the elements.
A Taste of the Tropics
PREV:
PETER MURPHY is a multi-disciplinary designer based in New York City, working harmoniously between physical & digital spaces.
Areas of expertise include brand & visual identity, packaging design, graphic design, & digital design.
Other areas of exploration include: photography, illustration, web design, motion graphics, and product design.