Hudson Meal Co.
Client: Hudson Meal Co.
Services: Identity, Graphics, Social Assets
Credits:
Photography: Colleen Trainor
Typography: Henju by Letterhand Studio
2024
Hudson Meal Co. is a Hudson Valley based weekly meal delivery service sourcing fresh, farm-to-table ingredients delivered directly to your door. I worked with chef James Mannix to develop a clean, modern identity that focuses on the food first. The core concept of the identity focuses on the Santoku knife, a key tool and favorite of Chef James. Textures and patterns were created inspired by the slicing motions of the knife and the dimples present on the knife's blade.
Farm Fresh
The color palette is earthy and natural, reenforcing the quality of the ingredients. An icon system was also developed to modernize the typical visual queues of various heating methods. I developed a packaging label system to help customers easily identify meals in their fridge based on the protein in the meal. Customers can also order by the pound or customize their meals to better suit their diet or fitness goals. I also developed marketing materials for print and social for the initial launch.
PETER MURPHY is a multi-disciplinary designer based in New York City, working harmoniously between physical & digital spaces.
Areas of expertise include brand & visual identity, packaging design, graphic design, & digital design.
Other areas of exploration include: photography, illustration, web design, motion graphics, and product design.