Debye Nutrition
Client: Danielle Debye
Services: Identity, Web Design
Credits:
Typography: Angie Pro by Jean François Porchez
2024
Danielle Debye is a registered dietitian and nutritionist based in Hudson, NY. Her practice focuses on helping women & children with out patient nutrition counseling, and fighting against the stigmas of typical dieting culture. I developed a brand identity and website for Danielle's practice, Debye Nutrition. The identity focuses on establishing an approachable, yet knowledgable appearance for her patients, using her initials to create a monogram that could easily blend into the healthcare space.
Design with Purpose
The art direction specifically avoided the usual tropes of nutritionists dietitians showcasing fruits and vegetables and images of healthy-looking people. Instead, we shifted the focus on natural imagery and soft color palettes, creating a calming space where patients feel safe and welcome in their most vulnerable times. The website design mimics this feeling, with soft transitions, generous spacing, and easy to navigate pages in order not to overwhelm with information.
To support the brand identity, I also worked on developing a system of icons that Danielle could use to help convey her core principles and values to her patients. Focusing on Nourishment, Compassion, and Positivity, we developed three icons that are unique enough to the brand, but still easily recognizable to her audience.
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PETER MURPHY is a multi-disciplinary designer based in New York City, working harmoniously between physical & digital spaces.
Areas of expertise include brand & visual identity, packaging design, graphic design, & digital design.
Other areas of exploration include: photography, illustration, web design, motion graphics, and product design.