Debye Nutrition is the dietary and nutritional health practice of Danielle Debye, which focuses on women’s health, pediatric illness, and combating the stigma around “diet cultures”.

I worked with Danielle to create an identity that creates and communicates a welcoming and safe space for her patients. The brand touch points help convey a sense of calm and peacefulness, with a soft, muted color palette and a logo and wordmark that feel natural and earthy.

To support the brand identity, I also worked on developing a system of icons that Danielle could use to help convey her core principles and values to her patience. Focusing on Nourishment, Compassion, and Positivty, we developing three icons that are unique enough to the brand, but still easily recognizable to her audience.