Mahar Digital
Client: Mahar Digital
Services: Identity, Digital Design
Credits:
Typography: Fraktion Mono by Pangram Pangram, Fragment Mono by Wei Huang, Sharp Grotesk by Sharp Type
2025
Mahar Digital is a New York City based digital marketing agency focusing on AEO & SEO optimization and content creation to help brands build and market faster. I developed an overarching brand & visual identity system for Mahar Digital, as well as social and marketing collateral.
Moving Forward
The concept of the identity is rooted in a ubiquitous digital hieroglyph, the forward slash "/". The forward slash is the root of all web address extensions, and acts as a gateway to all of the services that Mahar Digital offers its clients. The forward slash also anchors the brand mark and custom word mark with the early digital landscape. This glyph was also used to create a mosaic textural effect overlaid on imagery to guide the art direction in a more modern landscape.
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PETER MURPHY is a multi-disciplinary designer based in New York City, working harmoniously between physical & digital spaces.
Areas of expertise include brand & visual identity, packaging design, graphic design, & digital design.
Other areas of exploration include: photography, illustration, web design, motion graphics, and product design.