The art direction specifically avoided the usual tropes of nutritionists dietitians showcasing fruits and vegetables and images of healthy-looking people. Instead, we shifted the focus on natural imagery and soft color palettes, creating a calming space where patients feel safe and welcome in their most vulnerable times. The website design mimics this feeling, with soft transitions, generous spacing, and easy to navigate pages in order not to overwhelm with information.

To support the brand identity, I also worked on developing a system of icons that Danielle could use to help convey her core principles and values to her patients. Focusing on Nourishment, Compassion, and Positivity, we developed three icons that are unique enough to the brand, but still easily recognizable to her audience.