Goya Paella

Goya Paella presents a classic Spanish dish to your family for an authentic and flavorful dining experience.

I developed a custom logotype, hand-drawn illustrations, background details and texture for Goya’s update Paella line. The rustic texture and color palette of the background evoke the feeling of an authentic Spanish seafood restaurant, while the playful illustration style and bright colors are used to accentuate the illustrated ingredients and inject energy and fun into the packs.