Heartspring Farm

Heartspring Farm is a small organic farm located in Chatham, New York that grows and sells fresh organic produce, as well as manufactures small batch organic products, with an emphasis on sustainable practices.

Bug Essentials is a small batch, organic bug spray made from essential oils and clean, simple ingredients that are safe for humans and the environment.

The goal for the design of Heartspring Farm was rooted in approachability and kindness. The core offering of Heartspring is botanical based products that are gentle on the skin, and a more natural and holistic approach than most other common products. With this in mind, I wanted to communicate these values in the brand mark. By merging the image of a heart and a sprouting seedling, the logo aims to clearly do just that. This was then expanded into a full suite, with an alternate HS monogram and multiple secondary lockups as well.