Suavitel Social Campaigns

More than forty years after its debut, Suavitel has become as much a household staple in the United States as it is in Latin America. It continues to help parents across North and South America ensure that their families feel fresh and cared for.

To help support Suavitel's Current portfolio and promote their New portfolio, I developed a series of static and animated images that would highlight Suavitel's key attributes: long lasting fragrance and stain shielding technology. Using cascading waves of bright colored florals, and animated icons focusing on core benefits, these campaigns aimed to grab immediate attention from online consumers, while presenting the brand in a fresh, new light.