Suavitel Social Campaigns
Client: Colgate-Palmolive
IDENTITY | GRAPHICS / PACKAGING
2020
Credits:
Photography: Brooke Comegys
More than forty years after its debut, Suavitel has become as much a household
staple in the United States as it is in Latin America. It continues to help parents
across North and South America ensure that their families feel fresh and cared for.
To help support Suavitel's Current portfolio and promote their New portfolio, I developed a series of static and animated
images that would highlight Suavitel's key attributes: long lasting fragrance and stain shielding technology. Using cascading
waves of bright colored florals, and animated icons focusing on core benefits, these campaigns aimed to grab immediate
attention from online consumers, while presenting the brand in a fresh, new light.
NEXT:
PETER MURPHY is a multi-disciplinary designer based in New York City, working harmoniously between physical & digital spaces.
Areas of expertise include brand & visual identity, packaging design, graphic design, & digital design.
Other areas of exploration include: photography, illustration, web design, motion graphics, and product design.